What Are Cookies and Similar Technologies

Cookies are small text files stored on your device when you visit websites. They help sites remember your preferences and recognize you on return visits. We also use similar technologies like web beacons and local storage.

These tools don't identify you personally—they track browser behavior and site interactions. Some are essential for basic functions, while others help us improve your experience and understand what content works best.

How We Use Tracking Technologies

Our site uses several types of tracking. Each serves a specific purpose, and we've tried to be clear about what we're doing and why.

Specific Ways We Track Activity

Beyond basic cookies, here's what we monitor and why it matters:

• Page views and navigation paths: Helps us understand which content connects with visitors and where the site flow breaks down
• Time spent on pages: Shows us if content is engaging or if people leave quickly because it's not useful
• Form interactions: Tells us where people get stuck or abandon forms so we can simplify the process
• Button clicks and downloads: Indicates which calls-to-action work and which resources people find valuable
• Device and browser information: Ensures the site works across different setups and helps us prioritize compatibility fixes
• Referral sources: Shows how people find us, whether through search, direct visits, or other sites

How Long We Keep Tracking Data

Different types of cookies have different lifespans. Essential cookies might last just for your session and disappear when you close the browser. Others stick around longer to remember preferences or track patterns over time.

Session cookies expire immediately when you leave the site. Persistent cookies can last from a few weeks to two years, depending on their purpose. Analytics data gets anonymized and aggregated within 26 months, then older raw data is deleted.

You can clear cookies manually anytime through your browser settings, which resets everything immediately regardless of expiration dates.

Managing Your Cookie Preferences

You control what gets tracked. Most browsers let you block or delete cookies, though this might affect how the site works for you.

Blocking all cookies means you might lose saved preferences, have trouble logging in, or miss personalized content. Essential cookies are necessary for core functions, but you can still limit analytics and marketing tracking without major issues.

Third-Party Services

We work with external providers who place their own cookies to deliver specific services. This includes analytics platforms that help us understand site performance and tools that assist with client communication.

These third parties operate under their own privacy policies. While we choose partners carefully, you should review their policies if you want to know exactly how they handle data. We don't control their practices directly, but we only work with services that meet reasonable privacy standards.

Updates to This Policy

We update this policy when our tracking methods change or when regulations require it. Check back occasionally to see if anything's different—the "last updated" date at the top shows when we made recent changes.

Significant changes get highlighted on the site, but we won't notify everyone individually for minor wording adjustments or technical clarifications.